Not the strategies. Not the numbers. What ecom does to the person behind the store, and what it gives back. Real people, from all over the world.
It's --:-- in Lagos
Ecom gets talked about in tactics and results. Almost nobody talks about what it does to your head. The doubt that gets louder every month nothing works. The pressure you carry quietly so the people around you don't worry. The high of a good week, and the crash when it's gone. The nights you almost let it all go.
And almost nobody talks about what it gives back. The person you become by not quitting. The calm that comes after years of chaos. The family you can finally take care of. The lives you end up changing, sometimes far beyond your own.
That's what ecombackend is about. The inside story, both sides of it, told honestly. So anyone going through it knows they're not the only one, and can see what it might become.
Not how to scale. Not ad spend. Not revenue. There's enough of that already.